I get asked occasionally what benefit our company receives by sponsoring the Legacy Trust Award Collection Art Competition (LTAC).  My answer to the question may surprise you.

The basic motivation behind LTAC centers on my general philosophy that service to community should not be limited to writing checks, but rather combining financial support with a hands-on, personal engagement.  Nine years ago, I spent a week assisting in the rebuilding efforts in New Orleans after Hurricane Katrina.  That experience had a profound impact on my life and has been the guiding force behind this philosophy.

You may ask, how can a reconstruction project one thousand miles away have any similarity to a Michigan art competition for the disabled?  The answer lies not in measurable accomplishments like how many sheets of drywall were hung or how many artists registered for a competition, but rather in the opportunity to experience firsthand the human impact of your effort.

As it turned out, my time in New Orleans was not about the physical work, but rather about listening to the homeowners who recounted the horrific details of the storm and its aftermath, before expressing a profound sense of hope and optimism in rebuilding their home and their lives.  It was deep and personal – and unexpected.

The idea of LTAC came along in 2010 as a means to provide a pathway for artists with disabilities to gain access to ArtPrize.  Like hanging drywall, the competition was initially about organizing and then executing a plan.  And then something unexpected happened- again.

Our private reception that precedes the public vote is usually attended by many of the participating artists.  This gave me an opportunity to meet the artists and to learn how important art was to their identity and their ability to express themselves.  They would also share how appreciative they were for LTAC and the opportunity to display their artistic creation in public view.

This interaction with the artists and their families has now become the most significant element of LTAC for me.  The defining moment came two years ago at our private reception when I observed a young woman artist entering the Grand Rapids Art Museum.  She stood there gazing about at the enormity of the facility.  Through her mother, I learned that it meant the world to her to know that HER artwork, for 48 hours, was going to hang in the Grand Rapids Art Museum, adding legitimacy to her identity as an artist.

So, what benefit does Legacy Trust receive from this competition?  None that can be measured in dollars and cents.  LTAC is an expression of the company’s values and culture.  My hope is that LTAC has exposed one of our employees, or volunteers, or sponsors or invited guests to an experience in humanity that inspires a deeper engagement in whatever undertaking is important to them – inviting the unexpected.

Legacy Trust and Your Right to Financial Privacy

At Legacy Trust we have established policies and practices that respect the financial privacy of all individuals who use our trust company. We believe it is critical to comply with the laws and regulations designed to secure your financial privacy. Your relationship with us as our client is very important to us, and we want you to understand our policies and practices about handling your information.

This Policy applies to you – This Policy applies to our relationships with individual clients who inquire about or obtain products or services from us for personal, family and household purposes.

Strict security measures – We take the security of information very seriously. We have established security standards and procedures to prevent access to client information. We maintain physical, electronic and procedural safeguards to guard client information.

Limited employee access – We have established procedures to limit employee access to information to only those employees with a business reason for accessing such information. We educate our employees about the importance of confidentiality and client privacy. We take appropriate disciplinary measures to enforce employee responsibilities regarding client information.

Why we collect information – We collect information about you to:

  • accurately identify you;
  • protect and administer your records, accounts and funds;
  • help us design or improve our products and services;
  • understand your financial needs;
  • save you time when you apply for new products and services; offer you quality products and services; and comply with certain laws and regulations;

We collect information – We collect and maintain your personal information so that we can provide investment management and other services to you. The types and categories of information that we collect and maintain about you include:

  • Information we receive from you to open an account or provide investment advice or other services to you (such as your home address, social security number, telephone, financial information and investment objectives).
  • Information that we generate to service your account or from our transactions with you (such as account statements and other financial information).
  • Information on your transactions with nonaffiliated third parties.

We have established procedures so that the financial information we collect is accurate, current and complete. We are committed to work with you to promptly correct any inaccurate information.

Our selective sharing of information – In order for us to provide investment management and other services to you, we do disclose your personal information in very limited instances, which include:

  • Disclosures to nonaffiliated companies as permitted by law, including those who help us service your account (such as providing account information to brokers and custodians).
  • Other limited disclosures as permitted by law, for example, required reports to government entities.

We do not share your information with third parties for marketing purposes. We do not sell your information.

Former clients – If you end your relationship with us, we will continue to adhere to the privacy policies and practices described in this notice.


Important Information About Procedures For Opening A New Account

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify and record information that identifies each person who opens an account.

What this means for you: When you open an account, we will ask for your name, address, date of birth and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.

We apologize for any inconvenience this may cause; however, federal law prohibits us from waiving these requirements.

You are leaving the Legacy Trust website

Legacy Trust makes no representation concerning nor is it responsible for the quality, content, nature, or security of any hyperlinked site. This link is provided as a convenience and does not imply any investigation or endorsement of the site.


Do not send sensitive information over email. If you need to communicate sensitive information, please call us at 616.454.2852


The views expressed on Linkedin do not necessarily reflect the views of Legacy Trust